Marketing for Indie Authors

Website Design & Branding for Indie Authors

First — congratulations on becoming an Indie Author. 🎉

You wrote the book. You published it. You did the hard part.

Now comes the part most authors underestimate:
building a brand that actually sells.

I know the juggling act because I live it. I’m the creator of The Frizz Girls® book series, a fully developed children’s brand with books, merchandise, apparel, live events, and a growing national audience — including customers as far as Hawaii. Through consistent marketing, strategic branding, and daily visibility across social media, my brand continues to grow because I treat it like a business, not just a book.

And that’s what most Indie Authors are missing.

You Don’t Just Need a Website — You Need a Sales Machine

Having an online presence is essential.
But traffic alone doesn’t create revenue.

Your website must:

• Clearly communicate your brand

• Guide visitors with intentional navigation

• Build trust immediately

• Convert browsers into buyers
  
  

That’s where I come in.

With over 25 years of professional experience in graphic and website design — working with brands like Disney, Mercedes, Porsche, NBC/Universal, The NBC Agency, and UCLA — I understand how major companies build visual authority, brand clarity, and conversion pathways.

Now I help Indie Authors apply those same principles at a small-business level.

Why Authors Struggle (And How I Help)

Many Indie Authors try to do everything themselves — writing, editing, publishing, marketing, website design, social media — and then wonder why sales feel inconsistent or slow.

It’s not because your book isn’t good.

It’s because:

• Your branding isn’t cohesive

• Your messaging isn’t focused

• Your website isn’t optimized for conversions
  
  

As a former design studio owner who marketed my own business for over 12 years, I understand budget limitations and the reality of building something from the ground up.

Marketing doesn’t have to cost a fortune.
It just has to be strategic.

How I Support Indie Authors

I offer:

• Website rebranding and redesign

• Brand clarity and messaging refinement

• Conversion-focused navigation structure

• Visual identity upgrades

• Marketing strategy guidance

• Affordable marketing services at multiple price points
  
  

You don’t need a massive budget.
You need direction, structure, and consistency.

No one knows your book like you do — but I can help you present it in a way that sells.

Book Your Free 30-Minute Author Brand Consultation

If you’re ready to build a stronger, more marketable book brand — let’s connect.

In this complimentary 30-minute Zoom consultation, we will:

• Review your current website and branding (if applicable)

• Identify missed opportunities for visibility and sales

• Clarify your messaging and target audience

• Outline actionable next steps for growth
  
  

This is a focused strategy session designed to give you clarity and direction — whether we work together or not.

To schedule your free consultation, email Stacy today.

Include:

• A link to your website (if you have one)

• A brief description of your book(s)

• Your availability for a Zoom call

I’ll respond within 24–48 hours to confirm your session.

Let’s build a brand that supports your book — not just publishes it.